Rolly G. Salvaleon, Ma. Cristina S. Dela Cerna


Communicative competence signifies an essential element in the hospitality industry wherein good oral and written communication skills are the top skills important to hospitality practitioners at different level positions. The study assessed the communicative competence of freshmen HRM students in terms of grammar, sociolinguistics and discourse. Likewise, it evaluated the profile of the respondents as to language facility, communication practice, educational attainment of the parents, use of language at home and media preference-factors that may affect their communicative competence. The study revealed that respondents were not competent in communication and their profile poorly manifested their motivation to learn the language.


communicative competence, grammar, sociolinguistics, discourse

Full Text:



Brown, D. H. (2000). Principles of language learning and teaching. 4th ed. San Francisco State University.

Brunton, M. (2009). Evaluation of highly recommended: a textbook for the hotel and catering industry. ESP World, 8, 1-8.

Canale, M. and Swain, M. (1980). Theoretical bases of communicative approach to second language teaching and testing. London.

Casado, M.A. (2003). Incorporating foreign languages into the hospitality curriculum. Journal of Hospitality & Tourism Education, 14 (3), 44-47.

Fatt, P. (2000). The modern teacher. Journal. 91 Focus Issue.

Gannon, J.M. (2003). International hospitality managers: past, present and future. In the international hospitality industry, B. Brotherton (ed).181-198.Oxford: Butterworth Heinemann.

Hudson, T. et al. (1995). Developing prototypic measures of cross-cultural sociolinguistics. University of Japan.

Jacobs, H. L., Zinkgraf, S.A., Wormouth, D.R., Hartfiel, V. F., & Hughey, J. B. (1981). Testing ESL composition: A practical approach. Rowely, MA: Newbury House.

Margarito, R. (1998). Correlation of communicative competence among grade six pupils of PNU. Philippine Normal University.


  • There are currently no refbacks.