COMMUNICATIVE COMPETENCE OF HOTEL AND RESTAURANT MANAGEMENT STUDENTS

Rolly G. Salvaleon, Ma. Cristina S. Dela Cerna

Abstract


Communicative competence signifies an essential element in the hospitality industry wherein good oral and written communication skills are the top skills important to hospitality practitioners at different level positions. The study assessed the communicative competence of freshmen HRM students in terms of grammar, sociolinguistics and discourse. Likewise, it evaluated the profile of the respondents as to language facility, communication practice, educational attainment of the parents, use of language at home and media preference-factors that may affect their communicative competence. The study revealed that respondents were not competent in communication and their profile poorly manifested their motivation to learn the language.

Keywords


communicative competence, grammar, sociolinguistics, discourse

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References


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